FASHION ARTICLES

HÅNDVÆRK bookazine no. 8, which is released in week 12 (20–26 March) takes a look at fashion.

Preorder your copy here


In this issue you can read about:

The glove factory RHANDERS and CEO Rina Hansen
Designer JAN MACHENHAUER
JEPPE GROOT, policy analyst, OECD
Capmaker WILGART, aka Silas Wilhelm Gärtner Skram, and Tomas Chovan
Mette Picaut, owner of M PICAUT SWEDISH SKINCARE
Mette Themsen, aka BETTES SKINCARE
BAK SKINCARE and researcher Charlotte Vedel
YROLI owners Trine-Lise Buestad-Kjeldsmark and Jette Nørgaard Haulrig
S. N. S. HERNING and its CEO, Søren Nikolaj Skyt
Karl Berglund, farmer, ÖSTERLEN SAFFRAN
DESIGN SCHOOL KOLDING
STINE SKYTTE, textile designer
MAIKEN ESPENSEN, knitwear and print designer
Eva Bartels, shoe designer, BARTELS SINCE 1920
Alain Leber, shoe designer, MONSEIUR L
FREDERIKKE LETT, publisher and distributor of friulane slippers
OLIBRIUS WORKWEAR, Dorte and Thomas Bang
Cæcilie Ning Hage, director of the museum TIDENS SAMLING

As a warm-up for the launch, I have revisited and collected fashion-related material. You can find the selected online fashion articles here

Here, you can see my daughter modelling for the last campaign I did for my own fashion label. That was 15 years ago, she was 15 when the photo was taken, and I’m sure you’ll agree she was gorgeous (she still is). At the time, like many other young people, she did some freelance work for a modelling agency.

For the past many years leading up to this final campaign, I had used other models aged 15–25 years in fashion shoots. I did because they were beautiful, fun to work with, performed well, were available and fit the sample collections, and because their fees were affordable for a small business.

I was so focused on the look and on mastering the art of the possible that I overlooked how my choice might make identification difficult for you, my customers. Or, rather, identification was not my key focus.

I was staging a dream.

Thank you for forgiving and seeing through my misconception and buying the clothes anyway.

This article is illustrated with photos from HÅNDVÆRK bookazine no. 2
Thank you for location Bellevue Teatret
Thank you for modelling to actor Maj-Britt Mathiesen

HÅNDVÆRK bookazine no. 8 som udkommer i uge 12,
handler om mode

Forudbestil dit bookazine her

Som opvarmning har jeg genbesøgt og samlet nogle af de seneste 5 års online modeartiklerne, dem finder du her

Her, i en af dem, ser du min datter som model på den sidste kampagne, jeg lavede for mit eget tøjmærke. Det er knap 15 år siden, hun var 15 år gammel, og vi kan vel godt blive enige om, at hun var skøn (det er hun stadig). Den gang var hun lige som mange andre unge i stald hos et modelbureau.

Inden da havde jeg gennem mange år fotograferet tøj på andre modeller i alderen 15-25 år. Det gjorde jeg, fordi de var smukke, sjove, performede godt, var til rådighed for opgaven, passede prøvekollektionerne og var til at betale for en mindre virksomhed.

Jeg var så optaget af udtrykket og af det muliges kunst, at jeg overså, at det måske hos jer kunder kunne knibe med identifikationen. Eller rettere anså jeg ikke identifikationen som det væsentlige.

Jeg iscenesatte en drøm.

Tak fordi i bar over og så igennem min misforståelse og købte tøjet alligevel.

Tøj, tæpper, hatte, og makeup her udlånt af:

WORON
ANDERSEN ANDERSEN
SKALL STUDIO
ANDERSEN BERNER
SILKEBORG ULDSPINDERI
KJÆR WEIS




#thefashionissue