THE WALL PAPER FACTORY


As human beings, we have always decorated our surroundings, including embellishing our walls with murals, colour or wallpaper. The earliest wallpapers, in the modern sense, were possible in part thanks to Louis-Nicolas Robert, a Frenchman who in 1798 invented a method for producing long lengths of paper, and in part thanks to the English textile printer Charles Potter, who in 1839 patented a method for roller printing on paper.
The industrialization of wallpaper production with printing machines and rollers had its breakthrough in the Scandinavian countries during the second half of the 19th century.
Denmark no longer has a wallpaper industry, and we do not use wallpaper nearly as much as our Swedish neighbours. When we do hang wallpaper in Denmark, we often choose a Swedish product.

The classic Svenskt Tenn patterns designed by Josef Frank during the 1940s appeal to many people.
My affinity for Svenskt Tenn has brought me to Ulricehamn in the Swedish county of Västra Götaland.

One track at Ulricehamn Tapetfabrik track is production for external cooperation partners, Svenskt Tenn e.g.
The other track is design collaborations,


Långelid/von Brömssen is one of these partners.
Emma von Brömssen and Daniel Långelid both graduated, some years apart, from Gothenburg University, Academy of Design and Crafts.
When they first met in 2007, Daniel was working as a pattern designer at Sandberg Tapet in Ulricehamn, and Emma was a student doing a traineeship at the factory.
Daniel left Sandberg in 2009 and has since worked with product and spatial design in several different contexts, including both fashion and interior design.
In 2018, when Emma had long since established a successful and award-winning business as a pattern designer, they began to talk about establishing a partnership.

The timing proved to be perfect, and the idea gained further momentum when Daniel learned that his two former colleagues Anna and Thomas from Sandberg Tapet had bought the factory in Ulricehamn and were planning to establish a new type of business based on design partnerships.
After a short planning phase, they founded the wallpaper design studio Långelid/von Brömssen with production at Ulricehamns Tapetfabrik. Their collection ‘LvMVol 1’ was launched in 2019 and was very well received, both in Sweden and abroad.
The two designers have their own unique styles but design the colour scheme together.

Read the full story about Ulricehamn Tapetfabrik and Långelid/von Brömssen in HÅNDVÆRK bookazine no. 5 you can buy your copy here

TAPETFABRIKKEN DANSK

Vi mennesker har til alle tider dekoreret vores omgivelser, herunder vores vægge, enten ved at male og/eller bemale dem eller ved at iklæde dem tapeter. De første tapeter, i den form vi kender dem nu, skyldes dels franskmanden Louis-Nicolas Robert, som i 1798 opfandt en metode til at producere papir i lange baner, dels den engelske tekstiltrykker Charles Potter som i 1839 udviklede det maskinelle valsetryk til også at virke på papir.
Industrialiseringen af tapetproduktionen med trykkemaskiner og valser slog igennem i de skandinaviske lande i anden halvdel af det 19. århundrede.
I Danmark findes der ikke længere tapetproduktion, og vi anvender tapet langt mindre end i vores naboland Sverige. Når vi tapetserer i Danmark, er det ofte svenske tapeter, vi vælger.

De evigtgyldige, klassiske Svenskt Tenn-tapeter, tegnet af Josef Frank i 1940’erne, falder i manges smag.
Min glæde ved Svenskt Tenn har vist mig vej til Ulricehamn i Västra Götalands län i Sverige.

Ulricehamns Tapetfabriks ene ben er produktion for eksterne samarbejdspartnere, Svenskt Tenn for eksempel.
Designsamarbejder er det andet.


Långelid/von Brömssen er et af disse samarbejder.
Emma von Brömssen og Daniel Långelid er begge uddannet på HDK, Högskolan för Design och Konsthantverk i Göteborg, med års mellemrum.
Da de mødtes første gang i 2007, var Daniel ansat som mønsterdesigner på Sandberg Tapet i Ulricehamn, og Emma var i praktik på fabrikken, mens hun stadig studerede.
Daniel stoppede hos Sandberg i 2009 og har siden arbejdet med design og indretning i flere forskellige sammenhænge, både i mode- og indretningsbranchen.
I 2018, hvor Emma for længst havde etableret en succesrig og prisbelønnet virksomhed som mønsterdesigner, fødtes tanken om, at de to skulle lave noget sammen.

Timingen skulle vise sig at være perfekt, og tanken fik yderligere næring, da Daniel fik nys om, at de to tidligere kolleger Anna og Thomas fra Sandberg Tapet havde købt fabrikken i Ulricehamn og ville etablere en ny type af virksomhed baseret på designsamarbejder.
Uden langt tilløb etablerede de tapet-designvirksomheden Långelid/von Brömssen med produktion på Ulricehamns Tapetfabrik. Deres kollektion ‘LvMVol 1’ blev lanceret i 2019 og blev taget overordentlig godt imod, både i Sverige og internationalt
De to designere sætter hvert deres aftryk på mønsterbilledet, men arbejder sammen om farvevalget.

Læs hele artiklem om Ulricehamn Tapetfabrik og Långelid/von Brömssen i HÅNDVÆRK bookazine no. 5 du kan købe bookazinet her