Full circle
As many of you know, I had my base in Stockholm from 2006 to 2016.
From 2008 to 2013, I ran the online platform SLOWFASHIONhouse.com, which promoted and sold design and craft products from a large number of business partners.
October 2023
During this time, I was in continual contact with the Swedish interior-design press, especially with the stylists producing photo series for the magazines.
One of the stylists who often borrowed products from my showroom was Tina Hellberg.
Among Tina’s clients was ELLE Decoration. From day one, she and I have shared an affinity for things that show the imprint of the maker’s hands.
The editor-in-chief of ELLE Decoration at the time was Svante Öquist.
Today, Svante is a member of the board of Capellagården.
Tina no longer works with styling for magazines but with interior design and colours and runs a gallery for design, art and crafts in Stockholm’s Södermalm district.
HÅNDVÆRK bookazine no. 9 has several articles about Swedish craftspeople, makers, designers and schools, including Capellagården, so I decided to stage a launch event for the issue in Sweden in collaboration with my Swedish distributor, Arvinius + Orfeus.
The event was hosted by Tina Hellberg. I asked her how she came to be a gallery owner.
‘The idea arose while I was renovating my office space on Malmgårdsvägen, which involved removing doors and superfluous walls to increase the size of the individual rooms. As I was doing this, it struck me that I could use some of the space to showcase what I think is important. In a way, this was continuation of what I had always done in my work as a stylist.
I decided to create a project space – a gallery.
By now, the gallery has existed for four years, and I love working with facilitating dialogue and labouring in the service of beauty.’
‘The exhibitions vary. Now, during Stockholm Craft Week, I am showing a group exhibition. I had nothing to do with planning it but was obviously involved in the hanging of it.
The next presentation is a solo exhibition, and for this presentation, I have been in close dialogue with the artist, also about the content.
The gallery presents design, crafts and art.’
Word of the gallery is spreading on social media and from mouth to mouth.
I thank my old Stockholm network for showing up at Galleri Tina Hellberg to welcome the new bookazine, and I thank all the newcomers.
Join the gallery at Instagram: @studiotinahellberg
Parts & Pieces in Studio Tina Hellberg Gallery until October 17.
Som mange af jer ved, havde jeg min base i Stockholm fra 2006-2016.
Fra 2008 – 2013 drev jeg onlineplatformen SLOWFASHIONhouse.com som formidlede og solgte design og håndværksprodukter fra en lang række samarbejdspartnere.
I den periode mødte jeg den svenske interiør-presse, i særdeleshed stylister som producerede billedserier til magasinerne.
En af dem som flittigt lånte produkter i mit showroom var Tina Hellberg.
Tina arbejde blandt andet for ELLE Decoration. Hun og jeg har gennem alle årene haft en fælles forkærlighed for ting, som bærer aftryk af håndens arbejde.
Chefredaktøren på ELLE Decoration dengang hed Svante Öquist.
Svante er nu bestyrelsesmedlem på Capellagården.
Tina laver ikke længere stylig for magasiner, men laver indretninger og farvesætninger og driver et galleri for design, kunst og kunsthåndværk på Södermalm i Stockholm.
I HÅNDVÆRK bookazine no. 9 er der flere artikler som Svenske håndværkere, formgivere og skoler, herunder Capellagården. Det var derfor oplagt at holde lanceringsevent i Sverige sammen med min svenske distributør Arvinius + Orfeus.
Lanceringen foregik hos Tina Hellberg, og jeg spurgte hende hvordan det kom sig, at hun åbnede galleri.
”Det begyndte med at jeg renoverede mine kontorlokaler på Malmgårdsvägen – fjernede døre og unødvendige vægge og fik større rum. Så slog det mig at jeg kunne bruge dele af min plads på at løfte det, som føles som vigtigt. Egentlig som jeg altid gjorde det i mit arbejde som stylist.
Jeg tænkte at jeg ville lave et projketrum – altså et galleri.
Galleriet har eksisteret i fire år nu og jeg er meget glad for at arbejde med at skabe dialog og for at arbejde i skønhedens tjeneste”.
”Udstillingerne er forskellige – her under Stockholm Craft Week er der tale om en gruppeudstilling, hvor jeg ikke har været involveret i planlægningen, men naturligvis i ophængningen.
Næste udstilling er en soloudstilling, og her har jeg været i tæt dialog med kunstneren også om indholdet
Jeg udstiller både design, kunsthåndværk og kunst”.
Rygtet om galleriet spredes på sociale medier og fra mund til.
Tak til mit gamle netværk fra Stockholm for at dukke op i Galleri Tina Hellberg for at fejre bookazinet, tak til alle nye som kom til.
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