Yroli 2.0
Old formulations in new bottles …
‘Old’ is not exactly accurate, but the products are also not entirely new. As they are under continual product development, the current version always represents the best yet from Trine-Lise Buestad-Kjeldsmark and Jette Nørgaard Haulrig and their Danish manufacturer.
The two founders launched Yroli in 2018 with the goal of offering a concept that was as simple and user-friendly (and skin-friendly) as possible. Yroli advocates a skincare routine with a limited range of products, made from certified natural and organic ingredients.
December 2024
And new bottles? After a lengthy process, this winter Yroli launched a new corporate identity while completing their B Corp certification.
About a month ago, Jette wrote,
‘A while back, I promised to get back to you when we launched the new look for our products. You mentioned that you would like to take some photos when we got to that. Well, now we are finally ready with an updated identity. We think it could be great to have our products photographed in nature.
Furthermore, we recently received our B Corp certification, an achievement that we are incredibly proud of. We love the idea of joining a group of companies that want to take active responsibility for more than just their own interests.’
B Corp is a movement and a global association of companies wishing to use their business as a force for good. B Corp is not about being the best in the world but being the best for the world. Certified B Corporations commit to meeting the highest social, environmental and transparency standards. The companies must document that they are putting their words into action through an extensive B Impact Assessment (BIA). There are over eight thousand B Corp-certified companies in world, including more than one hundred in the Nordic region.
The new look includes new packaging, beautiful bottles and minimalist labels that will look good on any bathroom shelf, as always without external packaging in order to minimize the use of resources.
In her e-mail, Jette dreamt of photos of the products in nature – that will have to wait for warmer days. This time of year, I mostly shelter indoors, so instead, I photographed the products alongside the nicest-looking towels I have seen in a long time: organic cotton terry from Homehagen made in Portugal. Founded by the couple Jan Oliver Booth and Henrik Pedersen, also in 2018, Homehagen designs and produces towels, bathrobes and bed linen.
You can read an articke about Yroli from bookazine no. 8 here or buy your copy of the bookazine here.
If you want to buy skincare, you van visit the YROLI shop here
Gamle formuleringer på nye flasker…
Gamle og gamle, men helt nye er produkterne ikke, derimod er de under løbende produktudvikling og det hidtil bedste Trine-Lise Buestad-Kjeldsmark og Jette Nørgaard Haulrig, som i 2018 skabte Yroli, sammen med deres danske producent, har kunnet finde frem til. Baseret på et ønske om et koncept så enkelt og brugervenligt (og hudvenligt) som overhovedet muligt. Yroli er fortalere for en hudplejerutine med få produkter, fremstillet af certificerede naturlige og økologiske ingredienser.
De nye flasker? Efter en lang indflyvning har Yroli denne vinter lanceret en ny visuel identitet, samtidig med at de har færdiggjort deres B Corp Certificering.
Jette skrev for en måneds tid siden:
”Vi aftalte i sin tid, at jeg skulle vende tilbage, når vi fik produkter med nyt look. Du nævnte, at du gerne ville tage nogle billeder, når vi kom dertil. Well, vi er nu omsider klar med opdateret identitet. Vi tænker selv, at det kunne være fantastisk med vores produkter fotograferet i naturen.
Desuden er vi er lige blevet B Corp certificeret, hvilket vi er helt utroligt stolte af. Vi elsker tanken om at være i selskab med virksomheder, der ønsker at tage aktivt ansvar for mere end dem selv”.
B Corp er en bevægelse og et fællesskab af virksomheder, der ønsker at bruge deres forretning som en drivkraft for det gode. B Corp handler ikke om at være bedst i verden, men bedst for verden.
Som certificeret B Corp forpligter man sig til at leve op til høje standarder både socialt, miljømæssigt og i forhold til gennemsigtighed. Virksomhederne skal dokumentere, at der er handling bag ordene gennem en omfattende vurdering kaldet B Impact Assessment (BIA). Der er mere end 8.000 B Corp-certificerede virksomheder i verden, heriblandt over 100 i Norden
Det nye look indebærer ny emballage, pæne flasker og minimalistiske etiketter som vil klæde en hver badeværelseshylde, som altid uden yderemballage, for at forbruge så få ressourcer som muligt til indpakning.
Jette drømte i sin mail om billeder af produkterne i naturen, det må hun vente med til på en mildere årstid, jeg holder varmen inden døre, og har i stedet vagt at fotografere i sammenhæng med de pæneste håndklæder jeg har set længe, økologis bomuld frottehåndklæder fra Homehagen fremstillet i Portugal. Bag Homehagen, der lige som Yroli, har eksisteret siden 2018, står parret Jan Oliver Booth og Henrik Pedersen, foruden håndklæder og badekåber designer og fremstiller de også sengetøj.
Du kan læse artiklen fra bookazine 8 her eller købe bookazinet her
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