A space of possibilities
is what Ulla Welinder calls her new shop
– Allegade 25 in Frederiksberg.
Since 2008, Ulla has run one of Copenhagen’s finest niche bookshops, Cinnober, on Landemærket
behind the Round Tower.
October 2026
She trained as a graphic designer and a textile craft teacher. Her concept is carefully curated with an emphasis on books related to her professional background, illustrations and paper articles. In recent years, she has also included exquisite craft objects created by local makers and by others from, well, anywhere, as long as it’s beautiful!
To my great joy, Cinnober is among the bookshops that carries the HÅNDVÆRK bookazine.
To my even greater joy, I have known Ulla for a really long time, 20 years, perhaps.
Back then, she had the courage to put her graphic practice on pause in order to train as a textile craft teacher. During this time, she worked part-time in my shop to contribute a little to the family budget.
Later she took what was perhaps an even bolder step by founding the Cinnober shop. It became a success.
Just under a year ago, when we met for a cup of coffee near the Copenhagen Lakes, she told me that it was time for a change. She wasn’t quite sure what the change was going to be, but she knew one thing for sure: her time at Landemærket was coming to an end, and it was time for her to move on.
Soon I saw her boldly share her need for change in newsletters and on Instagram, without being able to say what she was going to do next. She was open to what might come up. Or, rather: she knew that it would still involve books and crafts and that she would like to stage rooms and spaces. Maybe interior design, maybe pop-ups in varying locations, or maybe just another permanent location.
That is when the space of possibilities emerged. Or, rather, that is when Anders Forup came into the picture. He is a long-time customer at Cinnober and an entrepreneur. Among other engagements, he owns Dansk Form on Sønder Boulevard in Copenhagen’s Vesterbro district.
He had bought a place on Allegade in Frederiksberg. Maybe it could be a basis for a joint endeavour?
Cinnober on Landemærket is closing. Until Christmas, the space will serve as a gallery for varying craft artists who exhibit and tend the shop. Ulla, meanwhile, has moved into Allegade 25, where she designs, exhibits and sells her curated collection of books and wonderful objects accompanied by vintage furniture from Dansk Form.
What will the future bring? Ulla is open to discovering what the new location will support and what the partnership has to offer.
Et mulighedsrum
Sådan omtaler Ulla Welinder sin nye butik på Allegade 25 på Frederiksberg.
Ulla har siden 2008 stået bag en af Københavns fineste nicheboghandlere, Cinnober, som har haft til huse på Landemærket bag Rundetårn.
Hun er uddannet grafisk designer og håndarbejdslærer. Hendes koncept er stramt kurateret og har fokus på bøger med relation til hendes fagligheder, illustrationer og papirvarer. De senere år desuden på udsøgt kunsthåndværk, både fra lokale kunsthåndværkere og fra, ja, hvor som helst, hvis bare det er smukt!
Til min store glæde er Cinnober en af de boghandlere, som har HÅNDVÆRK bookazine på hylderne. Til min endnu større glæde har jeg kendt Ulla i virkelig mange år, 20 måske.
Dengang var hun modig og valgte at sætte sin grafiske virksomhed på pause for at uddanne sig til håndarbejdslærer. I den anledning arbejdede hun nogle timer om ugen i min forretning for at kunne bidrage en smule til familiens økonomi.
Siden var hun måske endnu mere modig og satsede på Cinnober. Det gik godt.
For et lille års tid siden fortalte hun over en kop kaffe ved søerne, at tiden var kommet til forandring. Hun vidste endnu ikke helt, hvori forandringen skulle bestå, men ét vidste hun: Tiden på Landemærket var rindet ud, og hun måtte videre.
Snart så jeg hende modigt kommunikere behovet for forandring i nyhedsbreve og på Instagram, uden at hun kunne fortælle, hvad der så skulle ske. Hun stillede sig åbent til rådighed for det, der måtte dukke op. Eller rettere: Hun vidste, at bøgerne skulle med, at kunsthåndværket skulle med, og at hun gerne ville iscenesætte rum. Måske indrette, måske poppe op på skiftende adresser, måske bare have en ny fast adresse.
Så dukkede mulighedsrummet op. Eller rettere: Så dukkede Anders Forup op. Han er gammel kunde hos Cinnober, og han er entreprenør. Blandt andet ejer han Office & Vintage / Dansk Form, som har hjemme på Sønder Boulevard på Vesterbro i København.
Han havde købt et lokale på Allegade på Frederiksberg. Måske skulle de samarbejde?
Cinnober på Landemærket er under afvikling. Frem til jul fungerer lokalet som galleri for skiftende kunsthåndværkere, der udstiller og passer butikken. Ulla selv har slået dørene op på Allegade 25, hvor hun indretter, udstiller og sælger sin kuraterede kollektion af bøger og fine sager med vintagemøbler fra Dansk Form som bagtæppe.
Hvad der fremover skal ske? Ulla er åben for, hvad de nye rammer kan rumme, og hvad samarbejdet har at byde på.
For mit vedkommende kan jeg blot anbefale en tur til Frederiksberg. Hvor end du rejser fra, er det rejsen værd.
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